Consumption of too much alcohol is a risk factor for a number of adverse health outcomes. These include alcohol poisoning, high blood pressure, heart attack and interpersonal violence. Approximately 88,000 deaths are attributed annually to excessive drinking. It is the third leading lifestyle-related cause of death for people in the United States each year.
One of Polk County’s Community Health Improvement Initiatives is to delay the onset of youth starting to drink before they are of legal age. In the 2011 Polk County Youth Risk Behavior Survey 24% of boys and 16% of girls reported having had their first drink of alcohol before age 13 (other than a few sips). This public service announcement was created after focus groups were held throughout Polk County talking with youth about underage alcohol use. What they said was…. what their parents say matters…have that conversation with them about not using alcohol underage!